In a move that some are calling “risky,” the Clinton campaign has decided to air television ads in areas expecting to be hit by an incoming hurricane.
Targeting residents in the southeastern portion of the country, who are preparing for the devastation of Hurricane Matthew, Clinton’s campaign has purchased $63,000 of air time on the Weather Channel.
The ads are set to begin airing on Thursday and continue for five days.
National Republican Congressional Committee chairman, Rep. Greg Walden has called the move a “risky proposition.”
He added, “I don’t know what they’re going to say. We don’t know, but clearly, if they’re out being too political at a time when the country has its prayers with the people who are being affected, I think it could backfire.”
Kristy Campbell, former spokesperson for Jeb Bush, criticized the move, calling it “insensitive.”
“This is a colossally huge and unforced error by the Clinton camp. Insensitive and will piss off Floridians,” said Campbell.
This is a colossally huge and unforced error by the Clinton camp. Insensitive and will piss off Floridians. https://t.co/ok2ZYEPn7K
— Kristy Campbell (@kristymcampbell) October 5, 2016
The category 4 or 5 hurricane is expected to strike Florida late Thursday night or Friday morning.
From there it is predicted to travel the coast, hitting Georgia and South Carolina before either turning out to sea or continuing up the east coast.
Hurricane Matthew has already resulted in dozens of deaths and the destruction of thousands of homes before making its way to the Florida coast.
Ryan Williams, a former adviser for Mitt Romney in his 2012 presidential bid, had a word of warning for the Clinton campaign.
“You need to strike a balance between looking presidential but not looking like you’re a politically crass politician who’s parachuting in for a photo-op,” he said.
Jesse Ferguson, spokesman for the Clinton campaign defended the decision to run the ads. “Over the past few days, our campaign made millions of dollars of adjustments and refinements to our TV buys on dozens of different cable stations in markets all across the battleground states,” he said.
He continued, “The Weather Channel represented less than one percent of that spending. These shifts were part of our regular updates to maximize efficiency, effectiveness and reach of our ad buy.”
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